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Want to learn about search engine optimization (SEO)? Well, it’s a methodology of techniques, tactics, and unique strategies used to boost number of visitors to any website by ensuring higher placement on search engine results pages (SEPRs). Search engine optimization also makes your website more accessible to search engine and improve chances of it being found by search engine bots.
These days, users only click on the websites that are listed on first or second search engine results pages, and never go beyond that. So if you want to gain more online visibility and traffic, you must rank high on first or second search engine result pages. This increases your chances of being found online. All reputable SEO agencies use ethical white hat best practices to achieve higher website rankings.
Search Engine Optimization Step by Step!
Organic SEO
Organic search engine optimization is a set of processes that aims for higher placement of website on organic search engine result pages. Few examples of organic SEO techniques are backlinking, keyword analysis, writing informative content and link building.
SERP
As you learn search engine optimization step by step, you will realize that higher website placement on SERP is the main goal of most SEO agencies. As discussed above, it stands for search engine result pages. Most search engines display three types of listings on their SERPs. Listings that have been manually submitted by humans to search engines, listings that have been automatically indexed by search engine bots and listings that are paid to be prominently listed on search engines.
SEO agencies
These agencies use hi-tech tools and software solutions to boost website ranking on SERPs resulting in more traffic to the website. They offer wide range of packages ranging from monthly subscriptions to one time fee.
On-Page SEO
It’s perhaps the most important search engine optimization process that not only ensures higher rankings and online visibility, but also success in online marketing campaigns. If your site is not optimized for search engines and visitors, your chances of success are limited.
Website Loading Speed And Search Engine Ranking
To learn SEO step by step and get best results, it’s important for you to know the significance of website loading time. Faster loading time means more visitors to your websites and higher rankings on search engines. Visitors hardly visit any bulky websites. Even Google considers loading time as an important factor in ranking websites.
Off-Page SEO
Off page SEO are set of techniques that can help in improving the position of website on SERPs. It uses various promotional methods beyond the web design to achieve this purpose.
SEO Tools
SEO tools offer advanced technical solutions and ensure that website is on the right tracks for a successful search engine optimization campaign. Webmasters can use these tools to ascertain the current rank of the URL of a website. These tools also relieve many manual tasks associated with search engine optimization. There are several SEO tools, some check for broken links, others help you to optimize you site. You can use some of them for niche keyword research. The best thing is that many of them are completely free.
Link building
Link building is one of the most challenging part of search engine optimization, but is most important for ensuring online success. It requires some creativity, hustle, and a good budget.
SEO content writing
These days, search engines prefer high quality, original and relevant content. If your web content is not optimized for search engines, you won’t get higher ranking and good online visibility.
White hat SEO, black hat SEO and grey hat SEO
White hat SEO techniques are ethical techniques that can ensure long term results. Black hat SEO techniques are unethical and are meant to fool search engines. Your website can be penalized for using them. Gray hat SEO is a mixture of white and black hat SEO that offers mixed results.
In the next few days we’ll closely examine the top five black hat SEO techniques to help you determine whether SEO agency you’re currently using is potentially compromising your website. Then we’ll examine top five white hat SEO techniques that we feel will have a big impact on your search engine ranking without putting your website at risk.
